Founded by jewellery-enthusiast Sinead Flood, July Child represents everything the founder treasures most; cult brands, individual style and — of course — her month of birth. A firm believer that accessorising is the chicest way to update your style and express yourself, the founder has spent her twenties hunting high and low for the perfect pieces. And after curating off-the-grid cult brands from New York to New Zealand, Sinead launched July Child Jewellery to share her enviable and constantly evolving collection with everyone in the UK and beyond.
“Jewellery is an expression of who you are. It’s a similar form of expression as a tattoo. Your jewellery should last you a lifetime and no two people’s jewellery collections should be the same. I like the fact that each piece of jewellery tells its own story - of your travels and adventures, your family, your passions and beliefs. Working with designers internationally has nurtured a sentimentality in me which I want to convey to my customers. Many of these talented designers use handcrafting methods to produce each piece. So, the love, time and effort that goes into each piece, from start to finish, makes each piece unique and special. It’s extremely personal. And that’s why people want to invest in a piece and to tell me what it means to them. I am lucky enough to have customers who want to develop a relationship with the brand and with me and to share their stories with me. One of my favourite quotes is “each to their own”. I hope that my jewellery collection conveys that to my customers.”